Cookie Policy

Last Updated: March 26, 2026

1. Introduction

Welcome to Costa Vida. We are committed to being transparent about the technologies we use on our website. This Cookie Policy provides detailed information about how and why we use cookies on vidacosta.digital, and the choices you have regarding their use.

This policy should be read alongside our Privacy Policy, which provides additional details about how we collect, use, and protect your personal information. Together, these documents describe our full data practices in compliance with applicable United States federal and state laws, including the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), and the Federal Trade Commission Act (FTC Act).

2. What Are Cookies?

Cookies are small text files that are placed on your device — such as your computer, smartphone, or tablet — when you visit a website. They are widely used by website owners to make websites work more efficiently, to improve user experience, and to provide reporting information.

Cookies set by the website owner (in this case, Costa Vida) are called first-party cookies. Cookies set by parties other than the website owner are called third-party cookies. Third-party cookies enable third-party features or functionality to be provided on or through the website, such as advertising, interactive content, and analytics. The parties that set these third-party cookies can recognize your device both when it visits the website in question and also when it visits certain other websites.

Cookies typically contain the following information:

  • The name of the server that placed the cookie
  • An identifier in the form of a unique number
  • An expiration date (after which the cookie is automatically deleted)
  • The domain and path of the website that placed the cookie

In addition to cookies, we may also use similar tracking technologies such as web beacons (also known as pixel tags or clear GIFs), local storage, and session storage. These technologies function similarly to cookies and allow us to track usage patterns and improve your experience on our website.

3. Why We Use Cookies

Costa Vida uses cookies and similar technologies for several important reasons:

  • To ensure the proper functioning of our website
  • To remember your preferences and settings
  • To understand how visitors interact with our website
  • To improve and personalize your browsing experience
  • To measure the effectiveness of our marketing campaigns
  • To provide relevant advertising and promotional content
  • To prevent fraud and enhance security
  • To analyze traffic patterns and website performance

4. Types of Cookies We Use

We use the following categories of cookies on our website:

4.1 Essential Cookies (Strictly Necessary)

These cookies are strictly necessary for the website to function properly and cannot be switched off in our systems. They are usually set in response to actions you take, such as setting your privacy preferences, logging in, or filling out forms. Without these cookies, services you have requested — such as completing an online order — cannot be provided.

Legal Basis: These cookies are used on the basis of our legitimate interest to provide you with the services you have requested, and their use does not require your prior consent under applicable U.S. law.

4.2 Analytics and Performance Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our website. They help us understand which pages are the most and least popular, and see how visitors move around the website. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our website.

We use Google Analytics, a web analytics service provided by Google LLC, to collect and analyze information about how users interact with our website. Google Analytics uses cookies to collect standard internet log information and visitor behavior information in an anonymous form. This information is transmitted to and stored by Google on servers in the United States.

4.3 Functional Cookies

These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies, some or all of these features may not function properly.

Functional cookies may remember things like your username, language preference, or the region you are in, so that we can provide a more personalized experience on your next visit.

4.4 Advertising and Targeting Cookies

These cookies may be set through our website by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other websites. They do not store directly personal information but are based on uniquely identifying your browser and internet device.

We use Google Ads to run digital advertising campaigns. Google may use cookies to track conversions from our ads and to serve you relevant ads on Google and its partner networks. These cookies help us understand how effective our advertising campaigns are and allow us to optimize our marketing spend.

5. Specific Cookies We Use

The table below provides detailed information about the specific cookies currently in use on our website:

Cookie Name Provider Purpose Type Duration
_ga Google Analytics Registers a unique ID that is used to generate statistical data on how the visitor uses the website. Used to distinguish users. Analytics 2 years
_gid Google Analytics Registers a unique ID that is used to generate statistical data on how the visitor uses the website. Used to distinguish users on a short-term basis. Analytics 24 hours
_gat Google Analytics Used by Google Analytics to throttle request rate. Limits the number of requests sent to Google Analytics servers. Analytics 1 minute
_gcl_au Google Ads Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. Tracks ad click-to-conversion data. Advertising 3 months
_ga_[ID] Google Analytics (GA4) Used to persist session state. Collects data on the number of times a user has visited the website along with dates for the first and most recent visit. Analytics 2 years
cookieconsent_status Costa Vida Stores the user's cookie consent preferences so that the consent banner is not shown on subsequent visits. Essential 1 year
PHPSESSID Costa Vida Preserves user session state across page requests. Used to maintain your login session and shopping cart contents. Essential Session
cart_session Costa Vida Maintains the contents of the user's shopping cart or order between pages and visits. Functional 7 days
user_preferences Costa Vida Stores user preferences such as language settings and regional content preferences for a more personalized experience. Functional 1 year
_fbp Facebook / Meta Used by Facebook to deliver a series of advertisement products, such as real-time bidding from third-party advertisers. Advertising 3 months
fr Facebook / Meta Used by Facebook to deliver, measure, and improve the relevancy of ads. Contains a unique browser and user identifier. Advertising 3 months
NID Google Registers a unique ID that identifies a returning user's device. The ID is used for targeted ads. Advertising 6 months
IDE Google DoubleClick Used by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad. Advertising 1 year

Note: This table reflects cookies currently in use on our website. As our website evolves, the cookies we use may change. We will update this table periodically to reflect any changes.

6. How to Manage and Control Cookies

You have the right to decide whether to accept or reject cookies (other than strictly necessary cookies). You can exercise your cookie preferences through several methods described below.

6.1 Browser Settings

Most web browsers allow you to control cookies through their settings preferences. You can typically find cookie controls in the "Privacy," "Security," or "Settings" menu of your browser. Below are links to instructions for managing cookies in the most popular browsers:

Please note that if you use different devices to access our website (e.g., your computer, smartphone, and tablet), you will need to ensure that each browser on each device is adjusted to reflect your cookie preferences.

6.2 Opt-Out Tools for Specific Services

In addition to browser-level controls, you can opt out of specific third-party tracking technologies using the following tools:

Google Analytics Opt-Out

To prevent your data from being used by Google Analytics, you can install the Google Analytics Opt-out Browser Add-on:

Google Analytics Opt-Out Add-on
Google Advertising Opt-Out

To opt out of personalized advertising from Google, visit Google's Ads Settings or use the Google opt-out page:

Google Ads Settings
Facebook / Meta Advertising Opt-Out

To opt out of interest-based advertising from Facebook/Meta, visit your Facebook Ad Preferences or use the following link:

Facebook Ad Preferences
Network Advertising Initiative (NAI) Opt-Out

You can opt out of interest-based advertising from NAI member companies using their opt-out tool:

NAI Opt-Out Tool
Digital Advertising Alliance (DAA) Opt-Out

The DAA provides a tool to opt out of interest-based advertising from participating companies:

DAA Opt-Out Tool

6.3 Do Not Track Signals

Some browsers include a "Do Not Track" (DNT) feature that signals to websites that you do not want to have your online activity tracked. Currently, there is no universal standard for how websites should respond to DNT signals. As a result, our website does not currently respond to browser DNT signals. However, you can use the opt-out tools and browser settings described in this section to manage your cookie preferences effectively.

6.4 California Residents – Your Rights Under CCPA/CPRA

If you are a California resident, you have specific rights regarding your personal information under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA). These rights include:

  • The right to know what personal information is collected about you
  • The right to know whether your personal information is sold or disclosed, and to whom
  • The right to opt out of the sale or sharing of your personal information
  • The right to request deletion of your personal information
  • The right to correct inaccurate personal information
  • The right to non-discrimination for exercising your privacy rights

Advertising cookies may constitute a "sale" or "sharing" of personal information under CCPA/CPRA. You can opt out of such activities using the tools described above or by contacting us directly at [email protected].

7. Impact of Disabling Cookies

If you choose to disable or block certain types of cookies, please be aware that some features of our website may not function as intended. The following outlines the potential impact of disabling each type of cookie:

Cookie Type Impact of Disabling
Essential Cookies The website may not function properly. You may not be able to complete orders, log in to your account, or use key interactive features. Shopping cart functionality may be lost between pages.
Analytics Cookies We will not be able to track how you use our website or identify performance issues. This does not affect your browsing experience directly, but it limits our ability to improve our services for you and other users.
Functional Cookies You may not be able to enjoy personalized features. Your preferences, such as language or region, will not be saved between visits, meaning you may need to re-enter them each time you visit our website.
Advertising Cookies You will still see advertisements, but they will not be personalized to your interests. You may see the same ads more frequently, and you will not receive targeted promotions from Costa Vida based on your browsing behavior.

8. Third-Party Websites and Links

Our website may contain links to third-party websites, plug-ins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their cookie policies or privacy practices. We encourage you to read the privacy and cookie policies of every website you visit.

9. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies we use, changes in applicable laws, or for other operational, legal, or regulatory reasons. The "Last Updated" date at the top of this page indicates when this Cookie Policy was last revised.

We encourage you to revisit this Cookie Policy regularly to stay informed about our use of cookies and related technologies. If we make material changes to this policy, we will notify you through a prominent notice on our website or by other appropriate means.

Your continued use of our website after any changes to this Cookie Policy will constitute your acknowledgment of the changes and your consent to abide by the revised policy.

10. Contact Us

If you have any questions, concerns, or requests regarding this Cookie Policy or our use of cookies and tracking technologies, please contact us using the details below:

Costa Vida – Privacy & Cookie Inquiries

We are committed to responding to all privacy-related inquiries within a reasonable timeframe. For California residents exercising CCPA/CPRA rights, we will respond within 45 days as required by law.